Sisi Rides Again!

Earlier this year Keith directed a new Sisi  spot for Holland. Produced by Sander Heeroma of Signum  for Dutch Agency, Joe Public, the spot features the famous Dutch sprinter Churandy Martina.

Shot on his home island of Curacao and featuring Churandy’s real mother, the spot is a celebration of summer, sun and ice cold fruit cocktails!

As we said, this is a new Sisi commercial and a new direction for the product – which was why Keith was invited back to direct this new spot having directed a previous, very successful, radical campaign aimed a kids.